Jeffrey, I know it's a marketing strategy, and I know that it isn't geared to me; what grates is that a more precise statement could be just as effective marketing copy. As it is, it likely increases ill-placed fears. I've found other cereals that are just as gluten-free, and which aren't as expensive as that one, so I'm planning to stick with them.

Jorge, and B.W., you're both making me blush! I should point out, though, that I am unfailingly my own harshest critic. To wit, when I was doing the college prof gig, over a span of about ten years of teaching I think I did a really good job in class two-three times, tops.

On social contracts: it's a concept I'm still exploring and thinking about myself, so I should be thanking you for helping me along.