Sunni - You make a very good point about the biotech-free marketing claim. Things like this should certainly be more clear, although marketers have little space to work with and, as Jeffery points out, are trying to appeal to ill-informed people who only understand that "modern biotech = bad" without knowing more of the specifics like you and I do.

Believe me, there are plenty of things that GMO critics and pro-organic people say and do that frustrate me and do their causes a great disservice.